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Practical Steps to Address the Crisis in Retail Banking

Facing a continued revenue drought in 2012, retail bankers are feeling the heat for massive cost reduction. Across the U.S., about 16,000 branches are underwater, and an equal or greater number are barely getting by. That is one third of the branch system in trouble. But while cost control will remain a top priority, extreme branch closures are not the answer for an industry that still needs to retain customers and prepare for future growth. ...

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