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Five Things to Consider When Developing Precision-Pricing Optimization Tools

The industry-wide scramble for deposits makes it all too clear that surgical pricing is the wave of the future. A successful strategy of building relationships and customer treatments can mean the difference between a customer who brings more money to the bank and one who walks away from the bank entirely. With this change, complexity has expanded exponentially to add much more granular pricing across product, geographic and customer segments. It is now common for ...

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