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PriceTek® Advantage: Cannibalization Detection Saves Hundreds of Thousands in Interest Expense

The Challenge The bank had initiated a money market promotion designed to deepen relationships with existing customers and gain a larger share of wallet. After a few weeks our client realized there was an unexpected increase in originations that was out of line with expected trends. With existing internal reports, however, “it was difficult to analyze the portfolio at the level of granularity we needed,” commented the retail product manager. Within just a few months ...

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