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Pricing for Deposit Customer Segments

To nurture core deposit relationships in a tightening market, winning banks will leverage the customer information advantage for more targeted deposit pricing and marketing. As retail banking executives prepare for the next cycle of rising interest rates, many are asking themselves what it will take to win. Competitors now value core deposits more highly because of regulation, and meanwhile depositors are likely to seek advantaged rates — particularly established customers who have been stuck with low-yielding accounts for years and have a pent-up hunger for attractive alternatives. In the advent of a true market jump, many banks will be handicapped ...

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