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Proactive Card Strategy: The Economy, UDAP and Next Steps

For years, the credit card industry succeeded with mass market strategies on the front end and exception-based strategies on the back end. Giant scooping mechanisms, such as zero-interest introductory rates, attracted throngs of new cardholders. Afterwards, rates and terms could be individually adjusted depending on usage and repayment patterns. The model had its messy aspects but was enormously profitable. Now, however, the foundations of the credit card industry’s traditional customer acquisition and profit optimization model ...

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