bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Proactive Card Strategy: The Economy, UDAP and Next Steps

For years, the credit card industry succeeded with mass market strategies on the front end and exception-based strategies on the back end. Giant scooping mechanisms, such as zero-interest introductory rates, attracted throngs of new cardholders. Afterwards, rates and terms could be individually adjusted depending on usage and repayment patterns. The model had its messy aspects but was enormously profitable. Now, however, the foundations of the credit card industry’s traditional customer acquisition and profit optimization model ...

Read more

For more information, contact Novantas Marketing

+1 (212) 901-2772

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
BankChoice Monitor

Phone Number (optional)
Description of Need (optional)