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Promotional Deposit Pricing: Getting Ahead of Diminishing Returns

Banks need to clarify their deposit needs over the next few years and overhaul the metrics, skills and strategies used to drive deposit gathering. For years, savvy banks looking for deposit growth have met both long-term funding goals and short-term “surge” requirements through well-deployed approaches to promotional deposit pricing. With firmer economic recovery now bringing higher loan demand and rising rates, the number of banks needing higher deposit growth is set to expand. But there ...

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