bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Rates Rise As Client Behavior Is Shifting

In the early stages of the rising-rate environment, banks have been able to substantially lag rates across all lines of business. Through three increases (June 2017), customer behavior — measured by mix shift and churn — had not substantially changed. Over the past six months, Novantas has increasingly observed shifting customer behavior that signals a potential lift in lag. Lags Similar to Prior Rate Environment — But When Will They Lift? In the prior rising-rate environment of 2004—06, Retail rates lagged for the first four Fed increases — as the Fed raised from 1.00% to 2.00%. Promotional betas were half ...

Read more

For more information, contact Novantas Marketing

+1 (212) 901-2772


Related Materials

article

Bank Buyers Beware: Today’s Deposits Need Credit Burn-Down Rigor

The scale imperative has never been greater in the U.S. banking industry as the largest institutions reap the benefits of digital presence and marketing heft to acquire an outsized share of consumer and commercial relationships.

event

Deposit Due Diligence: Critical In An Evolving Competitive Rate Environment

Acquire or Be Acquired 2018

event

Customer Science and Pricing Analytics in the Age of Digital Transformation

3rd Annual Asia Pricing & Revenue Management Summit

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)