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Rebuilding Retail Distribution

Reposition for the future? It sounds like wishful thinking at a time when banks are facing a massive revenue shortfall within their retail branch networks. Yet this is the only real choice, given the constrained outlook and accelerating changes in customer behavior. For two main reasons, there will be no return to “normal” conditions as they might have been defined perhaps five years ago in branch banking. First, there is way too much capacity relative to the foreseeable revenue potential. Second, online banking has altered customer behavior, changing the role that surviving branches must play. To thrive in the new ...

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