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Regional Bank Challenges in Launching a Direct Bank

Executive teams contemplating a direct bank should prioritize three major agendas: strategy, analytics and the target growth model.

Facing increasing pressure to grow deposits, many regional and community banking executives are asking: “Should we take the plunge and launch an online direct bank?” — not online access to the existing bank but a direct bank with its own strategy, value proposition, and customer franchise if not brand. For banks that have spent decades assembling extensive regional branch networks, such a move would seem to border on heresy. But multiple forces are pushing brick-and-mortar ...

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