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Relationship-Based Deposit Pricing: A Technique for Building Lasting Balances

To win in the next era of rising rates, banks must learn to use relationship data in pricing to attract and retain lasting deposit balances, as opposed to chasing “hot money.” As banks prepare for the next rising rate environment, a widespread question is how to price deposits to build lasting balances while minimizing the influx of “hot money.”  Answering this question is critical to both shareholders and regulators, who are increasingly focused on the ...

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