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Retail Deposits: Pricing to Win in a Tight Market

In the recent turbulent market environment, the retail deposit business is more valuable and essential than ever, but it is also under tremendous pressure. As financial institutions compete ferociously for balances to meet liquidity needs, banks have been unable to fully capture the pass-along benefits of Federal Reserve (Fed) rate cuts, and they have seen deposit margins narrow even more dramatically than in prior falling-rate environments. In this environment, the deposit business has been the scene of a pricing revolution, with banks steadily increasing their understanding of how to identify and exploit pockets of opportunity within the overall market. Banks ...

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