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Rise of the Thin-Branch Ready

Consumers have a stronger digital center of gravity, but most do not want to completely sever branch ties. The situation calls for a new type of “Digital First” strategy. Primary checking accounts remain the lifeblood of retail banking, but the terms of competition are changing dramatically in the age of digital banking. Instead of making a clean leap from the branch to online and mobile channels, many core customers want it both ways — digital as the first option with the branch as a required standby. As revealed by the 2014 edition of the Novantas Multi-Channel Preference Study, two in ...

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