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Saving the Savings Account

Who ever thinks about the boring old savings account? Long one of the most under-appreciated and least understood categories for banks, the role of the savings accounts may be on the brink of change due to the industry’s widespread disruption from technology. It is time for banks to start thinking about how to better manage the savings account — or risk losing it altogether. LARGE AND IMPORTANT There is nearly $7 trillion parked in U.S. ...

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