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Segment-based Deposit Pricing

In a world of excess deposits, banks must price for quality over quantity. Effective customer segmentation analytics is the key to achieving that. Banks face a real quandary as they consider what to do about their deposit portfolios. As asset yields have collapsed, banks have responded with steady reductions in deposit yields, which have fallen by more than 300 basis points since 2007. But even with yields at historic lows, more tightening will be needed ...

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