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Sending the Right Signals: Industry Advancements in Behavioral Life Measurement

The prospect of rising interest rates and more competitive pricing is challenging one of the banking industry’s traditional ways to value deposits. The longstanding practice of behavioral life measurement, in which banks analyze historical deposit product behavior to help determine how to invest non-maturity deposits, needs to shift to a forward-looking view. That is because observations made during the near-decade long flat interest-rate environment may not be representative of customer behaviors when rates rise. The ...

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