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SigFig Sees Banks As Robo Partners

Mike Sha doesn’t want to put banks out of business. While many fintech start-ups are trying to compete with traditional financial-services providers, Mr. Sha sees his firm as a partner to banks that are exploring the nascent world of robo-advice. The chief executive officer of SigFig, a firm that offers automated investment advice, says banks need to recognize the enormous opportunity to serve customers who previously have had nowhere to turn because they don’t have ...

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