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So You Want to Buy a Bank? Don’t Forget About Its Customers

There’s no doubt that it can be tempting to pursue an acquisition — especially in today’s banking world where scale is required to compete. But banks often ignore an obvious aspect of integration that can have a big impact on the long-term economics of a merger or acquisition: the customers of the acquired bank. Novantas sought to better understand acquisitions from the customers’ perspective by speaking to them directly about their experiences in migrating between ...

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