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Specialization and the Deposit Business: Implications for Growth and Market Share

BAI Research One performance metric that powerfully unites the interests of shareholders with the interests of customers is growth in profitable market share. When a company can grow faster than competitors in areas most highly valued by customers, that is an excellent sign of institutional health and market responsiveness. The losing end of that equation spells trouble, however, and traditional banking companies have certainly experienced that in the bedrock deposit business. While competition for high-end ...

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