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Strategies for the New Future of Branch Banking

Like a bulldozer through a forest, the recession has plowed a barren swath straight through the middle of retail branch banking. The principal casualties are all-purpose branches, the cookie-cutter outlets seen on street corners all across the U.S. On the one hand, these branches aren’t sufficiently positioned for multi-line service supported by a consultative sales culture, limiting the revenue potential. On the other hand, they are over-weighted in floor space and manual transaction-handling activities, limiting the efficiency potential. These squeezed outlets are prominent among the estimated 40% of U.S. branches that are financially underwater today. Intensifying the challenge, customer online ...

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