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Street Corner Presence vs. Perceived Convenience: Are Banks Ready for the Shift?

As the branch loses its all-encompassing role, retail banks must redefine how they provide and promote convenience. A major question for retail bankers is how to manage the shift in how customers perceive convenience. Instead of the traditional notion based on branch density and placement, convenience is becoming more of a perceptual phenomenon based on multi-channel customer patterns and the resonance of marketing messages. Underscoring the power of this shift, according to a Novantas survey ...

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