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Talking Up Sales in the Contact Center

The contact center has become the first line of defense in ensuring that a sale lost to the branch does not become a sale lost to the bank altogether. Banking contact centers primarily have functioned as service hubs for customers who call for information or help with a problem. Now an expanded sales role is unfolding as people downplay the branch and shift more purchase-related activity to remote channels. Even though shopping for financial services ...

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For more information, contact Novantas Marketing

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