bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

The Case for Building Customer Lifetime Value

At a time of revenue drought in retail banking, there is tremendous pressure to ramp up sales within the individual product units. Yet many banks are sacrificing significant opportunity by failing to look beyond products to the total customer relationship. It seems odd in an age of information, but most banks don’t yet have a good grasp of the composite needs of individuals and households. This analytical gap is a hangover from former strong economic ...

Read more

For more information, contact Novantas Marketing

+1 (212) 901-2772

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
BankChoice Monitor

Phone Number (optional)
Description of Need (optional)