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As Retail Banking moves from its traditional reliance on physical convenience to digital-first experiences, marketing must step forward into a new leadership role that both defines and communicates the reasons consumers choose a bank.
At the end of April, more than a dozen bank marketers gathered with Novantas team members in Miami to discuss the challenges and the opportunities that exist in a market facing significant digital disruption.
The Executive Angle features commentary from industry leaders as they discuss what’s working and what’s not in their efforts to improve their organizations’ performance and prepare for the future.