bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

The Industry Slowed the Focus on Cross-sell in 2017

Super regional banks experienced a 13.6% decline in cross sell per 1,000 consumer households, dropping from 2016’s four-year high of 18.45 down to 15.93. All while household growth inched up on average 27 consumer households per branch – a less than 1% increase.

Regional banks experienced a decline as well, but muted in comparison at 2.2%. Regional banks household gain was in-line with that of super regionals at under 1% year-over-year.

With the steep drop experienced by super regionals their lead over regional banks in this metrics is now only 4.5%.

As customers have more banking options, retail bank branches must continue to demonstrate why they are the location of choice to open additional accounts.

For more information, contact Novantas Marketing

+1 (212) 953-4444

Related Materials


Novantas Named to Prestigious IDC FinTech 100 Rankings for the 9th Year in a Row

“Whether our clients are in marketing, product, pricing, channel optimization or treasury, our products are increasingly relied on to make better enterprise decisions” – Darryl Demos, Head of Data and Technology Solutions at Novantas


Improving Confidence In Network Management In An Accelerating Digital World

Novantas Webinar Series


Novantas Named to Prestigious IDC FinTech Rankings by IDC Financial Insights

For the eighth year running Novantas is ranked among the FinTech Top 100.