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Thin Network Challengers: Barbarians at the Gate?

Via digital convenience and strong marketing, challengers are penetrating select local deposit markets with just a few branches. Are branch-heavy incumbents prepared? For decades, branch networks formed a significant barrier to local market entry. With customer acquisition and day-to-day transaction services heavily dependent on street corner outlets, banks typically had to buy or build a network to crack a new market. And historically the challenges faced by startup branchless checking players appeared to confirm the ...

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