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Threading the Needle for Consumer Loan Growth

In elasticity-based pricing, cross-sell, account consolidation and risk-adjusted returns, banks can realize several performance opportunities next year. In a typical economic recovery, consumer lending is a bright spot in retail banking, with steadily reviving demand bringing balance growth from new and established customers alike. The demand outlook is more muted this time around, however, presenting a different set of priorities for banks going into next year. The challenge is that many U.S. households are still ...

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