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Time for Customer-Level Pricing: New Tools Offer More Ways to Segment

Imagine you are sitting on an airplane in a middle seat you booked at the last minute, and somehow the topic of price comes up with your row mates. You discover that your window and aisle neighbors each paid $200 for the flight, but you paid $1,000 for your seat. While frustrating, travelers tend to accept that they will have to pay more money for the same product when seats are scarce. Banks are starting ...

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