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Time to Pump Up Bank Marketing Plans

The role of marketing in customer acquisition is becoming increas­ingly important as banks navigate rising rates, competition from fintechs and the digital migration. While these efforts have grown significantly over the past couple of years, banks can do more to propel their marketing efforts by using analytics and technology to optimize their position in the industry. The national banks have led the way on using marketing as an acquisition tool, pumping enormous amounts of money ...

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For more information, contact Novantas Marketing

+1 (212) 901-2772


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