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Top Bank Marketing Execs Eye New Ways To Reach Customers

Authenticity. Story-telling. Distinctiveness. Credibility. Those are some of the goals for top bank marketing executives who attended a “Pragmatic Marketing Leadership” forum that Novantas recently hosted in San Antonio. The two-day event in April brought together representatives of major U.S. banks with marketing executives from other industries, as well as experts in artificial intelligence and brand building. The importance of creating a distinctive brand in a sea of lookalike competitors was a key theme throughout ...

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