“I don’t know that we can totally predict where it will lead, and that’s part of what’s exciting.” – Leo Rinaldi, Novantas
As consumers spend less time in branches and increasingly turn to non-bank providers for day-to-day cash management, banks must stay relevant by tapping into the emotional and financial needs of their customers.
Authenticity. Story-telling. Distinctiveness. Credibility. Those are some of the goals for top bank marketing executives who attended a “Pragmatic Marketing Leadership” forum that Novantas recently hosted in San Antonio.