As consumers spend less time in branches and increasingly turn to non-bank providers for day-to-day cash management, banks must stay relevant by tapping into the emotional and financial needs of their customers.
Authenticity. Story-telling. Distinctiveness. Credibility. Those are some of the goals for top bank marketing executives who attended a “Pragmatic Marketing Leadership” forum that Novantas recently hosted in San Antonio.
There are few things in life more delightful than skipping past a long airport security line — and credit card issuers know it.