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Treasury Management Customers: “Serve Us Differently”

Novantas research shows that treasury management sales practices are out of step with the preferences of many customers. New approaches are needed to fuel sales growth. Commercial banks were greatly relieved to see their treasury management operations hold up relatively well during the recession. But now they are questioning how to grow this important line of business as the market, though stabilized, struggles for momentum. Most of the growth potential is concentrated in two avenues ...

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