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Trust and Technology: KeyBank and Novantas Collaborate on Next Generation Deposit Optimization Solution

The Challenge KeyBank is one of the largest financial institutions in the country with approximately $138 billion in assets. With a sophisticated product team and more than 10 years of experience with the PriceTek® Deposits platform, the bank had a strong analytical foundation on which to base pricing and product-management decisions. It was also an early adopter of customer-level strategies, aiming to better optimize the value exchange for customers. As the team considered future rate ...

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