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Web Shopping for Branch Sales

The web shopping experience is now a key influencer of branch sales. A channel-coordinated strategy will be needed to nurture sales momentum. Banks are facing a critical balancing act in retail sales, with shopping activity shifting heavily online even as purchase activity remains centered in the branch. Among customers who have recently opened checking accounts, our research shows that 61% prefer web shopping – yet 68% still go to the branch to complete transactions. This ...

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