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Why Banks Must Embrace the Mass Market

Banks must renew their commitment to mass market customers, whose business is essential to support the fixed cost of the branch network. As banking leaders work to fully restore industry profitability following the prolonged recession, a key question is what to do about mass market consumer banking. Formerly a pillar of retail profitability, this market segment has been buffeted by new fee regulations, slack margins, weak loan demand and extensive credit aftershocks from the debt ...

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