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Winning with Online Shoppers

At a time when many customers prefer online shopping and on-site fulfillment in the branch, a channel-coordinated strategy will be needed to nurture sales momentum. As U.S. consumers shift more product research and purchase activity online, many retail banks are experiencing a growing disconnect in sales strategy. Rather than bridging the two worlds of branch and remote sales, institutions are tending to isolate the two worlds, forfeiting significant opportunities in multi-channel customer acquisition and cross-sell. ...

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