Driving Customer Journey Analytics and Scoring to the Next Level
MetricScape is a highly advanced self-service analytical platform designed to help bankers develop customer level scoring algorithms and conduct detailed customer journey analysis in real time. Designed by data scientists, this integrated platform is built on Spark/Hadoop and can crunch over a 1000+ business metrics per customer in sub-second response time.
MetricScape uses a standard banking data model to integrate both internal and external data sources and uses fit-for-purpose analytics and a curated metrics library to solve various banking problems. You can monetize your data assets and empower your business with four key functionalities of MetricScape.
Self-service user interface with built-in “accelerators” for iterative model development viz. a curated, shareable library of metrics and scoring algorithms, and built-in analytic views that drives specific analyses for banking use cases.
Standard banking data model:
Fit-for-purpose relational data model with custom partitioned storage design on Hadoop that enables efficient metric generation.
Wide user community:
Appeals to business analysts who can customize parameterized metrics using a wizard and to data scientists who can create sophisticated metrics using a high performance, rich Novantas API.
Metadata Governance Framework:
Data governance for agile analytics, automatically tracking changes and recording dependencies for end to end traceability.
CBA Webinar Series
Novantas is honored to be one of the top 5 finalists of Cloudera’s Data Impact Awards in the Customer Insights category.
“It’s all about customer behavior analytics and data related to the customer. Banks have moved from product pricing to customer-centric pricing,” said Kaushik Deka.