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3 Things Millennials Really Care About When Switching Banks

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Most Millenials will begin their research for new banking products online. They are, after all, digital natives. So it’s imperative to make sure that the details Millennials care about most — like mobile capabilities, fees and locations — are ridiculously easy to find on your website on all platforms (e.g., desktop, tablet, mobile).

Read the full article at The Financial Brand…

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