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8 Ways to Stop The Cross-Sell Confusion in Banking

According to a recent article published by Novantas, “Cross-Sell Myths and Traps,” there are six prevalent myths, or misunderstandings, that seriously degrade cross-sell performance. These myths include: 1) Developing programs with too narrow a reach or focus; 2) Trying to sell too early in a relationship; 3) Trying to sell a single service credit customer a checking product; 4) Believing any non-credit customer needs loan services; 5) Believing that cross-selling effectiveness is a ‘numbers’ game; and 6) Believing that an omnichannel sales strategy is an imperative.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

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