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A Spotlight on the Customers

Digital Draw
Kevin Travis, a consultant with Novantas, told me in an interview, “Switching from a [paper] poster to a screen isn’t that big a change. Fundamentally a switch from posters to screens isn’t that interesting.”

Ethan Teas, another Novantas consultant, stated “Banks are testing digital, looking for ways to present more dynamic messaging to their customers.”

Read more: A Spotlight on the Customers

For more information, contact Novantas Marketing

+1 (212) 901-2772

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