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Afraid of Being Pushy? Consumers Actually Want You To Cross-Sell Them

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In a recent survey on FindABetterBank, 63% of consumers who are shopping for checking accounts are also shopping for other financial products. Proactively engaging these new relationships through dedicated on-boarding programs is critical to growing wallet share.

Read Rob Rubin’s full article here…

For more information, contact Novantas Marketing

+1 (212) 901-2772

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