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ATMs: From Cash Dispenser to True Automated Teller

[Brad Nolan, EVP at Allpoint solutions at Cardtronics] points out that consumers like variety but still use cash regularly, despite having more options. That means that providing access to cash delivers free value for issuers.

A recent case study with Novantas clearly showed the power of combining a surcharge-free ATM network like Cardtronics’ Allpoint and a branding partner to create cash access and thus bolster customer attraction, engagement and retention.

In terms of growth and experience, Cardtronics and Novantas found that a large surcharge-free network provides marketing value that attracts new customers to a bank, while multi-channel engagement drove higher retention and stickier balances.

Read the article at PaymentsJournal

For more information, contact Novantas Marketing

+1 (212) 901-2772

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