It comes as no surprise that banking customers are continuing to migrate routine transactions and interactions to digital channels. At the same time, there has been a rapid shift in online shopping that has altered the marketing and sales funnels for banks and credit unions.
Despite this shift, there is still a segment of consumers committed to the traditional branch for certain activities. According to the Novantas Multi-Channel Preferences Study, the more that the growth of digital adoption and functionality changes channel usage across sales and service, the more things stay the same for some tasks and some customers.
Read the full article on The Financial Brand…
And see the original report here.