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BankAtlantic Enters into an Agreement with Novantas, LLC

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BankAtlantic announced today it has entered into an agreement with a new services partner, Novantas, LLC.

“In our ongoing effort to enhance our deposit pricing practices, we partnered with Novantas to employ a more quantitative approach to evaluating liability pricing. The intent of this effort is to become more efficient in product pricing and improve the development of product and pricing strategies,” commented BankAtlantic’s President and Chief Executive Officer, Jarett S. Levan. “Over the past few years, Novantas has worked with fifteen of the top twenty-five banks in the U.S. and thirty of the top fifty American banks, and we are very pleased to join that peer group through our new alliance with Novantas.”

“We look forward to working with BankAtlantic on these important and exciting initiatives, and believe the bank is very well positioned to capitalize on the information and technologies we offer,” said Dave Kaytes, Managing Director with Novantas.

Through the agreement, BankAtlantic will develop an enhanced approach to defining, building, managing and measuring revenue-generating capabilities – branding, market mix management, segmentation, product design, pricing, distribution management, sales execution effectiveness, and customer experience. The refinement of these customer-focused strategies enables BankAtlantic to measure and maximize competitive positioning.

About BankAtlantic:

BankAtlantic, “Florida’s Most Convenient Bank”, with over $6 billion in assets and more than 100 stores is one of the largest financial institutions headquartered in Florida. BankAtlantic is open 7 days a week and offers holiday hours, extended weekday hours, Free Online Banking & Bill Pay, a 7-Day Customer Service Center, Change Exchange coin counters and free retail and business checking with a free gift. BankAtlantic has been serving communities throughout Florida since 1952 and currently operates more than 250 conveniently located ATMs. The bank has supported thousands of charitable, civic and professional organizations since the inception of the BankAtlantic Foundation in 1994.

BankAtlantic Bancorp (NYSE:BBX) is a bank holding company and the parent company of BankAtlantic.

For more information, contact Novantas Marketing

+1 (212) 953-4444