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Banking for immigrants: Far-sighted

Catering to foreign-born customers is a growing niche in finance

Catering to immigrants can be profitable in the long run, suggests Sherief Meleis of Novantas, a consultancy. Banks can win customers who will be loyal for years to come.

Read the full article at The Economist…

For more information, contact Novantas Marketing

+1 (212) 901-2772

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