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Banks Making a Science Out of Deposit-Gathering

American Banker
As they fight harder for core deposits, many banks are honing their methods for targeting deposit-rich customers and jazzing up products to retain them.

Consultants and bankers alike say identifying the most profitable prospects has become even more necessary in an era of increasingly limited resources. Finding the most attractive customers, retail and commercial, is becoming more science than art, as banks go beyond traditional demographics such as age and socioeconomic status to identify the best marketing prospects.

For more information, contact Novantas Marketing

+1 (212) 901-2772


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