Some have offered $100 or more if you’ll sign up for a checking account. Others are beefing up rewards programs that encourage you to make more transactions. They’ve moved beyond the days of toastersfor the most part.
The banking industry has always been highly competitive. But as smaller banks fold in waves nationwide and the behemoths lumber on with government help, surviving companies are finding new ways to entice the customers who are fleeing their competitors.
Big banks are promoting their stability and security, while smaller banks are marketing the very fact that they’re not the big banks. On every level, promotions abound.