bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Chase opens its first ever in-branch coffee shop

This news may perk up some Chase customers. The bank opened its first hybrid branch with a coffee shop on Tuesday. And it’s only a few blocks away from Capital One’s flagship location, which has a Peet’s Coffee on the lower level.

“Even if people aren’t using them to do lots of banking, they can provide a lot of brand and marketing value,” says Adam Stockton, director of consumer pricing at Novantas.

The new Chase location in New York, which coincidentally used to house a cafe with the bank’s namesake, is right near Union Square.

“They tend to be in highly visible locations that get a lot of foot traffic,” Stockton says.

These locations are about more than just banking and coffee. Stockton says they create brand and awareness value.

Read the article at BankRate.com.

For more information, contact Novantas Marketing

+1 (212) 953-4444