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Citi Private Bank Builds Out North America Asian Clients Group

In a bid to increase business with this demographic, Citi’s North America Asian Clients Group has expanded into Seattle, following entries into New York, San Francisco and Los Angeles, the global behemoth announced on Wednesday.


It’s very common for banks to target both specific ethnic groups as well as segments of customers that have unique needs and like to be serviced differently, said Wayne Culter, a managing director with consulting firm Novantas. Wells Fargo and HSBC, for example, have “special value propositions” for Chinese-speaking branches and even signage, forms and websites, he said.

Read the full article at Bank Investment Consultant…

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