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Customers Spring For Custom Checking

US Banker
Staring at the potential loss of billions in overdraft fees, some banks are generating income by abandoning the commodity like nature of checking accounts.

Executives say that accounts offering improved data security and better rewards programs are already bringing in revenue. But they agree that what consumers really want is to customize their accounts people will pay monthly fees for the privilege of combining different services to develop exactly what they need.

For more information, contact Novantas Marketing

+1 (212) 901-2772


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