Here Are The Most And Least Valuable Features
If using a mobile app is now one of the ways you bank, you’re in very good company. During the past 12 months, many Americans turned to the convenience of mobile banking.
Roughly three in four Americans (76%) have used their primary bank’s mobile app within the last year for everyday banking tasks like depositing checks or viewing statements and account balances, according to the Ipsos-Forbes Advisor U.S. Weekly Consumer Confidence Survey. Only 21% of survey respondents said they didn’t use their bank’s app.
Consumers are finding the same value in digital banking that they found before the pandemic, says Andrew Hovet, a director at financial services company Novantas. “While some additional customers found that value when forced to evaluate different ways to interact with their bank, a majority of consumers were already using digital tools at some frequency,” he says.
Make sure you’re getting what you need out of your bank’s mobile and online experience, whether that’s mobile check deposit or peer-to-peer payments. First, look for the essentials—the core features that meet your everyday banking needs and help you manage your finances. Then, move on to the nonessential yet convenient features.